Butter & Egg - Food Vendor Application
  • Festival Food Vendor & Food Truck Application

     

    2026 Butter & Egg Days Parade and Festival

    Saturday, April 18, 2026
    10 am - 5 pm, Parade at noon

    Location:  Downtown Petaluma, California

    Anticipated Attendance:  30,000+

    Theme: "America's Birthday - Petaluma Style" ~ Celebrating 250 years of independence, ingenuity, and small-town pride.

    “Americas’ Birthday – Petaluma Style” celebrates the nation’s 250th Birthday by honoring Petaluma’s deep agricultural roots and hometown spirit. This year’s Butter & Egg Days Parade recognizes the farmers, families, immigrants, makers, entrepreneurs, and creatives whose hard work, imagination, and ingenuity reflect the enduring American Dream. This celebration also pays respect to the Indigenous peoples who first stewarded this land, the courage of our founders, and the dedication of the dairy and egg farming community that shaped our town. Rooted in community, innovation, and independence, the parade celebrates the small-town spirit that continues to make Petaluma a vibrant place to call home. Head to Downtown Petaluma and celebrate with our community on this day of fun, history, and local pride!

    On Saturday, April 18, the Butter & Egg Days Parade steps off at noon and will march through the historic downtown. The parade will showcase over 100 units with approximately 3,000 participants and 200 volunteers. Clover Sonoma will return to lead the Clover Kids’ Parade, which precedes the main parade at 11:30am with a procession of preschoolers and primary grade youngsters and their families.

    The parade is surrounded by a Festival that spreads over four city blocks from 10am-5pm offering a wide variety of food, crafts, beverage gardens, two large kid areas, live music, and more! This annual event aims to bring together the community for a day of fun and entertainment.

    For updated information on the event, please visit ~ ButterAndEggDays.com

  • 20% Discounts are given to Local Sonoma County Businesses.

    40% Discounts are given to ACTIVE Petaluma Downtown Association Members.

     SPACE FEES CAN BE FOUND AT THE BOTTOM OF THE PAGE.

    Payment: You need to include payment with the application. It will be considered complete once payment is received. Acceptance cannot be considred without payment.

     

  • Application Information

    Please read before applying
  • Application:  Filling out this application does not reserve your spot. The Petaluma Downtown Association has the right to decline your application for any reason. If you are declined you will receive a full refund of your monies. Upon being accepted you will receive an acceptance letter with the insurance requirements. Liability Insurance is required at this event. All confirmations of space and instruction will be sent out via email in early April provided we have received insurance.  

    Payment:  Full payment is due with this online application. This fee is for the space only; no structures are included with the fee. If you wish to pay by check, you may download a printable application from our website and mail the check to the PDA. 

    Cleaning Fee:  If your booth space is left with trash or needs to be cleaned by Event Staff at the end of the event, you will be sent a $200 cleaning fee invoice. By signing this form you are in agreement with this fee.

    Cancelations:  Cancelations must be received 60 days prior to the event date to be eligible for a 50% refund. If cancelation is received within 59 days of the event all monies will be forfeited. All cancelations and refund requests must be in writing. The Festival will be held rain or shine. No refunds will be given for uncontrollable natural circumstances.

    What We Provide:  Food Vendors are responsible for set up, break down, and cleaning their space. You will be provided with a 10ft by 20ft space only. If you are a food truck and need more space, you must include your dimensions below. We do NOT provide tables, chairs, pop-ups, tents, linen, generators, or electricity. Please note: the use of large and/or loud generators is prohibited.

    Fire Compliance:  You will receive a Fire Compliance Checklist with your participant packet. During the event, the Fire Dept will be come by your booth to confirm compliance and gather the checklist. Food Vendors must comply with the Petaluma Fire Department Regulations, or you will be removed from the event without refund.

    Insurance Requirements & Resale Number:  All food and restaurant vendors must have $1,000,000 of liability insurance for the event with the following listed as additionally insured: The Petaluma Downtown Association, The City of Petaluma, and Sonoma County. You will be sent detailed insurance requirements in your acceptance letter. A valid sales tax resale number from the California State Board of Equalization is required. If you no not have one, you may get one by visiting cdtfa.ca.gov/formspubs/pub111 or by calling 800.400.7115. It is your responsibility to report and forward all sales tax collected to the state.

    Food Trucks:  You will be given a 10ft by 20ft space, if you need more you will need to let us know. Please submit photos of your vehicle and exact dimensions with this application. Additionally, you will need to provide proof of a permit to operate in Sonoma County if you are accepted.

    Menu Items:  To prevent vendors from selling the same product we only ask that you give us your three top choices for main dishes and your top two choices of side dishes. We try our best to give everyone their first choice but it is not guaranteed. We will tell you which items are approved for sale in the acceptance letter. We allow 3 main menu choices and 2 side dish choices per booth. Signage cannot be higher than 4ft above your booth.  

    Grilling:  No coal or dirty gas BBQ grills are allowed, only clean propane grills. If your grill creates excessive smoke, you may be liable for any damage done to adjacent exhibitors or attendees.

    Beverages:  No alcoholic beverages may be sold.

    Green Event:  You must use compostable products at all times. Download list of approved Zero Waste items HERE.

    Clean Up:  The Food Vendor is responsible for cleaning their area properly. Clean up expectations will be sent to you in the participation packet. Failure to keep your space clean will result in a $200 cleaning fee invoice.

    Payment: You need to include payment with the application. It will be considered complete once payment is received. Acceptance cannot be considred without payment.

    All policies are subject to change at the discretion of the Petaluma Downtown Association / Petaluma Butter & Egg Days Parade and Festival. Event Management reserves the right to exercise its sole discretion in the acceptance or refusal of Vendor applications.

     

     

  • Application

  • Format: (000) 000-0000.
  • Format: (000) 000-0000.
  • Valid Sales Tax / Resale Number

    A valid Sales Tax Resale number from the California State Board of Equalization is required. If you don't have one, you may get one by visiting cdtfa.ca.gov/formspubs/pub111 or by calling 800.400.7115.  You will not be allowed to set up without a VALID number, we will be double checking. It is your responsibility to report and forward all sales tax collected to the state.



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  • SPACE FEE AND PAYMENT

    Sonoma County & Petaluma Local Businesses

    Please select your category and the number of spaces you are requesting below. Sonoma County residents receive a 20% discount. Enter LOCAL below.

    Active PDA Members receive a 40% discount, enter MEMBER below. PLEASE be honest, this is an effort to support local businesses. Dishonesty will result in removal of event.

     

    WE CURRTENTLY HAVE A WAITLIST, PLEASE FILL OUT THE APPLICATION, AND IF ACCEPTED, WE WILL SEND YOU AN ELECTRONIC INVOICE

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  • The Participant Packet will be emailed by mid April with space number, map and set up/break down instructions.

     

    Questions / Contact:  

    Sarah Tipple, Event Coordinator

    Petaluma Downtown Association

    707-762-9348 -  Sarah@PetalumaDowntown.com

     

     
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