2026 Butter & Egg - Exhibitor Application
  • Festival Exhibitor Application

  • 2026 Butter & Egg Days Parade and Festival
    Saturday, April 18, 2026
    10 am - 5 pm, Parade at noon


    Who can use this Application?

    YES:

    Nonprofits = $185:  Must provide proof of their nonprofit status. 

    Handmade Artists & Crafters = $225:  Individual handmaking own craft.

    Wholesale / Imported Exhibitors = $300:  Crafts and arts not made by exhibitor.

    Small Commercial Businesses = $475:  Small businesses with 5 or less employees not part of a larger organization. 

    15% Discounts are given to Local Petaluma Businesses:  Address must be in Petaluma, not Sonoma County.

    30% Discounts are given to Petaluma Downtown Association Members:  Your membership must be active. PDA membership is for Petaluma Businesses only.

    NO:

    Food Vendors:  If you are cooking onsite, you need to apply using the Food Vendor Application.  Pre-packaged food items like cookies or beef jerky, CAN apply using the exhibitor application.

     

  • PLEASE NOTE: We currently have a waitlist for: 

    • Handmade Artists & Crafters
    • Wholesale / Imported Exhibitors 
    • Small Commercial Businesses 

     

    Please fill out this application, select your type, and if space opens up, we will contact you closer to the event.

     

    Applications are still open for Non-profits, Sponsors, and the Organic Harvest Market.

  • Event Details & Information

    Parade Date:  Saturday, April 18, 2026

    Festival Time:  10 am - 5 pm, Parade at Noon

    Location:  Downtown Petaluma, California
     
    Anticipated Attendance:  30,000 +
     
    Theme: "America's Birthday - Petaluma Style" ~ Celebrating 250 years of independence, ingenuity, and small-town pride.
     
    “Americas’ Birthday – Petaluma Style” celebrates the nation’s 250th Birthday by honoring Petaluma’s deep agricultural roots and hometown spirit. This year’s Butter & Egg Days Parade recognizes the farmers, families, immigrants, makers, entrepreneurs, and creatives whose hard work, imagination, and ingenuity reflect the enduring American Dream. This celebration also pays respect to the Indigenous peoples who first stewarded this land, the courage of our founders, and the dedication of the dairy and egg farming community that shaped our town. Rooted in community, innovation, and independence, the parade celebrates the small-town spirit that continues to make Petaluma a vibrant place to call home. Head to Downtown Petaluma and celebrate with our community on this day of fun, history, and local pride!
     
    On Saturday, April 18, the Butter & Egg Days Parade steps off at noon and will march through the historic downtown. The parade will showcase over 100 units with approximately 3,000 participants and 200 volunteers. 

    The parade is surrounded by a Festival that spreads over four city blocks from 10am-5pm offering a wide variety of food, crafts, beverage gardens, two large kid areas, live music, and more! This annual event aims to bring together the community for a day of fun and entertainment.

    What We Provide:  A 10ft by 10ft space only. We do not provide tents, tables, chairs, linen, generators, or electricity. We do not allow large loud generators.
     
    Payment: You need to include payment with the application. It will be considered complete once payment is received.  Acceptance cannot be considered without payment.

    Cancelations:  Must be received in writing 60 days prior to the event or all monies deposited will be forfeited. The festival will be held rain or shine. No refunds will be given. 

    Liability & Insurance Requirements:  Liability of the Petaluma Downtown Association, its directors, its employees, volunteers, the Promoter, the City of Petaluma and the County of Sonoma shall be waived and released from any theft, injury, or damage to merchandise, themselves, or their helpers. We encourage all vendors to provide their own insurance to protect themselves and their merchandise. We will require insurance from some exhibitors, like Chiropractors, Face painters, etc.
     
    All policies are subject to change at the discretion of the Petaluma Downtown Association / Petaluma Butter & Egg Days Parade and Festival. Event Management reserves the right to exercise its sole discretion in the acceptance or refusal of Exhibitor applications.

    For updated information on the event, please visit ~ ButterAndEggDays.com 
     
    Festival map can be viewed HERE.
  • Valid Sales Tax/Resale Number - REQUIRED

    A valid Sales Tax Resale number from the California State Board of Equalization is required - absolutely no exceptions will be allowed. If you don't have one, you can get one by visiting cdtfa.ca.gov/formspubs/pub111 or call 800.400.7115. You will not be allowed to set up without a VALID number, we will be double checking. It is your responsibility to report and forward all sales tax collected to the State.

  • Browse Files
    Cancelof
  • Browse Files
    Cancelof
  • Space Fees

     

    WE CURRENTLY HAVE A WAITLIST FOR EXHIBITOR SPACES, WE STILL HAVE SPACES FOR:

    SPONSORS

    ORGANIC HARVEST MARKET

    NON-PROFITS

     

    WE WILL SEND YOU AN ELECTRONIC INVOICE IF WE ACCEPT YOU INTO THE SHOW

  • Once you hit submit, a copy of the application will be emailed to you. 

    If accepted, we will email you an electronic invoice

    The Participant Packet will be emailed by mid April with space number, map, and set up/break down instructions.

     

    Questions/Contact:  

    Sarah Tipple, Event Coordinator

    Petaluma Downtown Association

    707-762-9348 -  Sarah@PetalumaDowntown.com 

  • Should be Empty: