1. You got picked.
The agent wants your company on their Star Team because of the work you have done, before anyone spoke to you about money. No company buys its way onto it, and none ever will — which is the whole reason a buyer pays attention to it.
2. What you get.
- Your company advertised on your Local Nexstar News Website and across the Nexstar Audience Network, as part of their closing team.
- About 10,000 impressions a month, in the ZIP codes you and the agent choose.
- Your own page on (Your Area Code)StarList.com — one link you can send to anyone.
- A place on the Star Team page every one of the agent's buyers and sellers is shown.
- A live dashboard: what ran, who looked, who tapped through to you.
- Every ad we build for you, in every size the network takes.
3. How people actually get to your page.
Five ways — and you are only paying for one of them.
- The agent shows the Star Team page to every client. Not a name scribbled on the back of a card at the worst possible moment — a page, with your credentials on it, at the point where somebody is actually deciding.
- The agent sends it directly. He has a tool that puts the page in a text or an email in about ten seconds, with his recommendation attached.
- You send it. One link that is yours: put it in an email signature, a listing packet, a pre-approval letter.
- Your 10,000 ads a month on News10.com and across the Nexstar network click straight through to it.
- And so does every other company’s advertising on that agent's lists.
That last one is the part worth reading twice. The agent's trade list and his Star Team run into the same audience — a full book is more than two hundred thousand impressions a month pointing at pages you are on, and you paid for ten thousand of them. Every company the agent adds after you makes your seat worth more, at no extra cost to you.
4. Your category always shows at least two names.
This is the one place the Star Team works differently from the trade list, and it is deliberate. We will never show a buyer a single lender, a single title company, or a single attorney. Every category carries at least two, so the client is choosing rather than being handed an answer.
We know that reads as less than exclusivity. It is worth more. A recommendation a buyer believes is a recommendation they act on, and a list of one does not survive the first question anybody sensible asks about it.
5. It is a real recommendation, not a sponsorship.
The ad says the agent recommends you because the agent does. If that ever stops being true, the ads come down, and we stop billing you that month — no argument, no notice period.
That cuts both ways, and it is the point: an endorsement that cannot be withdrawn is not worth having.
6. What it costs.
$299 to build it. $299 a month after that. The same two numbers for every company in every category on every list — the roofer pays what the lender pays. No tiers, no volume deals, nothing to negotiate.
The build fee is charged when you sign. The monthly fee does not start until your ad is actually running, which is usually about a week later.
7. You are buying advertising, and only advertising.
Nobody on this team paid the agent a dime. Every dollar comes to us and none of it reaches the agent, his brokerage, or anybody who could send you a file.
And what you pay does not move. It is the same $299 whether the agent closes forty deals this year or four, and whether he sends you one of them or none. It is not a referral fee, not a split, and not tied to any transaction—it is a flat monthly rate for a fixed number of impressions, identical to what every other company pays.
That is the whole arrangement, and it is why it can exist at all. If anyone ever suggests otherwise, call us.
8. We build it. You approve it — and so does your compliance team.
We write it, design it, and place it. To save you hunting for files, you are letting us use your name, your logo, and your published materials — including what is already on your website and your listings.
Nothing with your name on it runs until you have seen it and said yes. If your advertising has to clear a compliance desk — and for most lenders, title companies and law firms it does — tell us that on day one, not on day six. We will build to whatever your reviewer needs: NMLS number, equal housing language, licence disclosures, required disclaimers. We would rather build it right the first time than have you explain to your compliance officer why an ad with your name on it is already live.
9. What we need from you, and when.
To sign: nothing but your signature. Before the ad runs, we will need your licence or NMLS number, your service area, any disclosure language your regulator requires, and the phone number you want ringing — and we will come and collect all of it when we bring you the creative.
One thing we do hold you to: answer the phone. The agent's name is on that ad, and a buyer under contract who cannot reach their lender costs him more than it costs you.
10. The fine print, in plain English.
Your licensing is your own. We are advertising you, not vouching for any particular file. Your licences, your registrations, your insurance and your liability stay yours, exactly as they would with any advertising you buy anywhere else — including responsibility for whether the advertising itself meets the rules your regulator holds you to. We will build to what you tell us; you are the one who knows your rules.
And we sell advertising, not promises. We will report impressions, page visits and taps honestly, and we will not guarantee you files, closings or revenue. Anybody who does is not speaking for us.
11. Getting out.
Thirty days’ notice, either way. No term, no exit fee, no auto-renewal trap. Your ads come down at the end of the month you have paid for.