Mastering the business of hair, is about understanding what business you're really in… and it’s not hair. It's about recognizing that where your mindset goes, skill sets follow. Your standards form the foundation of your culture and your income directly reflects those standards.  Mastering the business of hair dives deep into the understanding of perceived value and how to refine and grow it.  You will learn what it means to romanticize the process. Ultimately, it's about mastering the infinite game of business, rather than the finite one.  Mastering the business of you, means viewing yourself as the business you truly are and understanding every detail of what makes you as a business successful. Through everything that you’re doing, you’re either creating a stage to stand on or a ceiling that is stifles your growth. We are not in the customer service industry; we are in the business of hospitality.