06.24.26 Ray Ehscheid Webinar

Fairway to Floor: Lifestyle Retail Storytelling That Converts

Ray Ehscheid
Wednesday, June 24
4 pm EST/1 pm PST

The golf-lifestyle customer expects more than transactional retail they want a brand experience narrative that extends from digital to clubhouse and onto the course. By orchestrating emotional retail touchpoints through lighting, materials, storytelling vignettes and curated lifestyle displays, golf retailers can build a connected commercial journey that scales loyalty, optimizes BOPIS behaviors, and enhances equipment fitting and try-on moments.

AGM Member: FREE
Non-AGM Member: $25

PGA Members receive 1 PDR credit for attending this webinar.

PGA of Canada Class 'A' members eligible for credit toward the Golf Operations Specialization: Live attendees will receive 1 credit for a 1 hour webinar.
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Are you a current member of the Association of Golf Merchandisers (AGM)?
Would you like to receive information on joining the AGM?
Are you a PGA Member?
Please list your PGA number:
To receive your one PDR credit, you must attend the live webinar and put your PGA # above. PGA of Canada Class 'A' members eligible for credit toward the Golf Operations Specialization: Live attendees will receive 1 credit for a 1 hour webinar.
Are you a LPGA Member?
Please list your LPGA number:
To receive your two non-LPGA CU's, you must attend the live webinar and put your LPGA # above.

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Fairway to Floor: Lifestyle Retail Storytelling That Converts