Wednesday, May 6
4 pm EST/1 pm PST
Trade shows and buying markets are significant investments – but are they producing measurable returns? In this session, Melissa Steadman walks through how to project ROI before attending a show, track performance after the event, and integrate trade show strategy into your annual growth plan. Attendees will learn how to move from emotional buying and “tradition-based” attendance to intentional, numbers-driven retail leadership.
AGM Member: FREE
Non-AGM Member: $25
PGA Members receive 1 PDR credit for attending this webinar.
PGA of Canada Class 'A' members eligible for credit toward the Golf Operations Specialization: Live attendees will receive 1 credit for a 1 hour webinar.