February marketing session with Laurie Ehrlich, Elevate Marketing:
Drive Action, Save Time and Level Up Your Camp’s Marketing + Communications With AI Marketing and communications each play a unique role in how families learn about (and fall in love with) your camp. In this session, we’ll clarify the difference, show you why both matter for enrollment and engagement, and share simple ways to enhance your outreach efforts. We’ll also explore how AI can turn one message into personalized emails, social posts, texts, and talking points that feel consistent and true to your camp’s voice. You’ll leave with practical tools to work smarter, repurpose content with ease, and deliver more meaningful, tailored communications to the families you’re trying to reach. Learning Objectives:Differentiate marketing and communications and understand how each function drives enrollment, retention, and year-round engagement.Train AI to understand your camp’s brand and subsequently repurpose existing messaging and content into multiple formats. Create personalized, audience-specific communications that strengthen relationships with current families, prospective families, and staff without adding extra workload.