Session Description
Presenters of this session will explore the ways in which marketing, branding, and social media play a role in student affairs work. Often, professionals are not educated on these responsibilities through formalized training or graduate programs. This session will outline ways in which two professionals utilize marketing and branding in their roles and will provide recommendations for practice at home institutions.
ACPA/NASPA Professional Competencies
- Personal and Ethical Foundations (PEF)
- Technology (TECH)
Presenters
- Nick Malendowski, Eastern Michigan University
- Maddy Wilson, Boise State University
Pricing
- $10 - ACPA Members
- $20 - Non-Members
- $5 - International Member or Non-Member
To be eligible for the ACPA Member price, your ACPA membership must be active at the time of purchase. To be eligible for the International purchase price, you must currently reside outside of the Continental United States & Hawaii