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Building Your 'Professional Brand' 

Building Your 'Professional Brand' 

Voice, Creativity, and LinkedIn Community-Building for College Students
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    Voice and Branding Bootcamp CLASSROOM REGISTRATION

    Our college bootcamp is designed to empower students to do grow in two key areas:
    1) Sharing their authentic voice
    2) Building a meaningful online community

    Students use LinkedIn as a platform for thought leadership and networking, learning how to establish a strong online presence that attracts leaders and professionals from diverse industries.
     
    By the end of the program, students gain greater confidence in how to create strategic content that supports their growth in academics, career, and everyday life.

    Format: Online course (4.5 hours, divided into 3 modules)
    Classroom Fee: $1,500 (all learning materials included)
    Bootcamp Capacity: Up to 30 students ($50/additional student)

    Note: This form must be completed by an educator.

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    Bootcamp MISSION

    What is Voice Development?

    Voice development is where professional growth meets personal branding. It’s the practice of using authentic communication—through creativity, writing, and thoughtful self-expression—to shape a clear and compelling identity.

    Your voice tells the world who you are today, who you aspire to become, and how you contribute every day. It is one of your most powerful assets. When used strategically, it helps you build an image and reputation that works for you—no matter the industry, transition, or challenge you face.

    If you’ve heard about the importance of making a name for yourself, sharing your voice, or finding your tribe, this is exactly what our bootcamp is designed to help you do.

    Between school, work, and life, your professional chapter is often the longest. That’s why platforms like LinkedIn are powerful spaces for storytelling and thought leadership. By consistently sharing your ideas, insights, and perspectives—and engaging meaningfully through posts and comments—you build trust and form genuine connections with diverse leaders and professionals.

    We equip students with the tools and strategies to amplify their voice, strengthen their personal brand, and increase their chances of building meaningful, career-shaping relationships.

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    Bootcamp CURRICULUM

    Each module is structured as a 90-minute session, including a 30-minute concept introduction, a 45-minute hands-on workshop, and a 15-minute wrap-up and reflection.

    LinkedIn I: Why become an active LinkedIn member
    Duration: 90 minutes
    Workshop: Create LinkedIn account and complete/review important profile sections
    Reward #1: Personalized avatar for LinkedIn profile and access to our marketing templates for posts
    Topics Covered:
    *What is LinkedIn?
    *What does having a voice on LinkedIn mean?
    *What are the benefits for being an active LinkedIn member?
    *What does success or productivity on LinkedIn look like?

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    LinkedIn II: How to get started with LinkedIn influencing
    Prerequisite: LinkedIn II
    Duration: 90 minutes
    Workshop: Using avatar on profile and creating eye-catching marketing pieces
    Reward #2: A 12-month LinkedIn marketing calendar to help with content creation and planning for years to come
    Topics Covered:
    *Followers vs 1st connections
    *Building a strong social activity trail
    *LinkedIn posts, articles, and events
    *Writing and marketing on LinkedIn

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    LinkedIn III: How networking on LinkedIn helps with student and career success
    Prerequisite: LinkedIn I and II
    Duration: 90 minutes
    Workshop: Using LinkedIn to research about career pathways, colleges/universities, industry topics, companies, influencers, entrepreneurs, and diverse working professionals, including how to send a meaningful invitation to connect and grow with others personally and professionally
    Reward #3: A 30-minute complimentary 1-on-1 coaching session for advice on influencing, networking, and work-life success
    Topics Covered:
    *The value of having a strong voice
    *Introduction to trust-relationship-community building
    *Interacting with leaders and decision-makers
    *Building a LinkedIn network for continued wellness and growth

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    Educator Information
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    Educator Information
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    Educator Information
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    Typically college, university, or adult education institutions.
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    Please provide the name of the class or program you teach.
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  • 9
    Each student will receive an email with a unique login to access the bootcamp. To speed up access, you can upload a spreadsheet with student names and email addresses now; otherwise, we will follow up to collect this information. The educator submitting this form will also receive full access to the bootcamp.
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    Max. file size: 10.6MB
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  • 10
    The classroom fee is $1,500. Please confirm your total number of students—each additional student beyond 30 is $50. If you’re using a voucher and the total balance is $0, no credit card information is required; you still have to click “Register” to finish.
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