This award is will take into account overall activities of product development, branding, sales activities, community engagement, environmental, social, and governance activities, and diversity initiatives.
This award recognizes creative and innovative approaches to brand identity.
This award recognizes a specific project or operational change which promotes an improvement in sustainable business practices related to (for example): use of raw materials, energy use, packaging materials, distribution, etc.
This award recognizes an innovation in Canadian whisky which has resulted in a unique product.
Submissions for this award must refer directly to a submission for the sensory awards.
This award recognizes a project-based marketing campaign focused on a Canadian whisky.
This award recognizes new or ongoing DEI program or initiative that has demonstrated positive impacts on an equity-deserving group or groups.
This award recognizes a blender or blending team which has accomplished something of note over the past twelve months.
This award recognizes a Brand Ambassador or Educator who has excelled in their role over the past year.