Brand Registration - Rhone Wars 11.19.26

LearnAboutWine Presents:

RHONE WARS- Trade & Consumer Tastings

Thursday, November 19th, 2026

Location: The East Angel, Arts District of Downtown LA

670 S Anderson Street Los Angeles 90023

Nestled in the vibrant Arts District of Downtown Los Angeles, The East Angel combines modern style with artistic creativity, offering a unique venue experience.

Conveniently situated amidst the city's finest new and historic hotels, eclectic restaurants, vibrant nightlife, and two renowned breweries, The East Angel offers a captivating space you'll fall in love with.

Consumer VIP Tasting: 6:30PM
Consumer General Admission Tasting: 7:00PM-9:00PM

**SHORT BREAK / RESET**
Late Night Trade Tasting: 9:30PM - 11:00PM (Always successful)

All AVA's - Countries - Regions Welcome - Australia, France, California, Washington and Areas In Between! All Varieties and Blends Welcome - White, Rose and Red.

A showcase of Rhone Varietals for the Los Angeles Professional Trade AND Consumers. Invite only trade audience - anticipating 200 trade sign ups.

How It Works: Each attendee has a golden token to award to their favorite winery! The winery with the most GOLD wins!!!!

LearnAboutWine wants to bring a great selection of these hard working varietals together to showcase their versatility and excellence!

Join us in celebrating and honoring JOHN ALBAN for his achievements and dedication to the industry. He will be presented the LIFETIME ACHIEVEMENT AWARD and inducted as the first vintner added to LearnAboutWine's HALL OF FAME.

John S. Alban
Winemaker, Owner, and Head Groundskeeper
In 1986, John started Alban Vineyards- the first American winery and vineyard
established exclusively for Rhone varieties. Widely recognized as the leading patriarch of the American ‘rhone renaissance’, Robert Parker dubbed John “…the spiritual and qualitative leader of the movement.” Alban Vineyards is also one of only 170 wineries worldwide and one of only 22 in the U.S. to be featured in Robert Parker’s book, “The World’s Greatest Wine Estates”. Jim Laube wrote in the Wine Spectator, “Leading the pack is John Alban…His [Syrahs] are stunning, among the most distinct and compelling I’ve had in more than 30 years of drinking wine.”

Besides introducing Roussanne, and Grenache Noir to California, John Alban is the Founding Director of Hospice du Rhone- the world’s largest international celebration of Rhone varieties. In 2021 Alban Vineyards became generational with the Alban’s eldest son- Jared, joining his father full time in the winery and vineyard.

Who's on board so far:

Alma Rosa Winery, Santa Rita Hills [Winemaker: Samra Morris]
Benza Vineyards, Rocks District + Willamette Valley, Oregon [Winemaker: Paden West]
Caelesta Wines, Vineyards, and Truffiére, Templeton Gap District [Winemaker: Brian Farrell Jr.]
Cairjn Wine Cellars, Paso Robles [Winemaker: Andy Neja]
Calcareous Vineyard, San Luis Obispo, Adelaida [Winemaker: Jason Joyce]
Clos Lointain, Côtes Catalanes, FR [Winemaker: Todd Alexander]
Copia Vineyards, Paso Robles [Winemaker: Varinder Sahi]
Elderton Wines, Barossa Valley, AU (pending) [Winemakers: Jules Ashmead & Brock Harrison]
Force Majeure, Walla Walla & Rocks District [Winemaker: Louis Skinner]
Le Vigne Winery, Paso Robles [Winemaker: Terry Culton]
Levo Vineyard, Paso Robles (returning champion) [Winemaker: Bret Urness]
Lyons Vineyard, Santa Barbara County, Los Olivos District [Winemaker: Ryan Carr]
M. Chapoutier, Rhone Valley, FR (pending) [Winemaker: Michel Chapoutier]
Mesa Del Sol Vineyards, Arroyo Seco [Winemaker: Tyler Russell]
Ojai Vineyard, Ojai [Winemaker: Adam Tolmach]
Red Car, Sonoma Coast [Winemaker: Tanner Scheer]
Volatus, Paso Robles [Winemaker: Hal “Bull” Schmitt]
Léoube, Provence, FR [Head Winemaker: Romain Ott]
Clementine Carter, Los Alamos [Winemaker: Sonja Magdevski]
Alban Vineyards, Edna Valley [Winemaker: John Alban- Special Guest & first inductee of the LearnAboutWine Hall of Fame]

We aim to host 20 or more wineries total.

Why Participate?

Consumer Marketing: Our 120,000+ total reach audience will be invited to attend the consumer and we will get help from Los Angeles Magazine and when we combine our energies and get posts and promotions from all 20+ wineries and the venue - its a huge multiply force. We ask all wineries to invite your fans and social media followers and use all tools available - FB, IG, TT, Email, Postcards - and everything in between.
Meet 100+ trade professionals: LearnAboutWine has a dedicated trade team that will be inviting all vetted accounts; wine stores, wine retail, hotel buyers, ideal restaurants, country clubs and wine bars. We have the highest standards when it comes to trade involvement and we focus on quality over quantity. We maintain a large active and qualified trade database - it's a full time job around here! The trade are starving to taste and very supportive of our efforts.
ROI & Trade Contacts: All participating wineries will be provided with the subscribed trade account information for this event (goal is 200 contacts).Create a high level of marketing to our trade audience - we have approx 2400 accounts that we believe to be viable for our clients - you the attending wineries. We also make a massive effort to keep non-buyers away from our tastings.
Wholesale Sales & Direct to Consumer Sales: With all the changes in LA wine distribution - it an opportunity to connect with key industry figures, make a huge statement, and plant your flag at one of LA’s most significant wine gatherings. Connect, represent and distribute.
Quality of Association: LearnAboutWine will surround your brand with great wines brands and we work to that end... quality brings quality.
Collective Energy: We all work together to get the best and brightest into the room...that is how we collectively create the top events in the City of Los Angeles. Your distributors, our contacts, our marketing, your wines, your faces... we build the interest because the event deserves the trades' attention. If everyone promotes the event, the outcome is incredible. LA Magazine will also be promoting!
TRUST: We are doing good work and the trade trusts us! We think you should trust us as well - we do not do these tastings because they make us wealthy - we do them to improve the City and the quality of the wine selection... and make sure no one brand is dominate. This is our noble work and we take it seriously.

To view our STARS 2024 & 2025 Trade attendees: CLICK HERE

View photos from our recent events: STARS of Napa Valley 2025, STARS of Pinot 2025, and STARS of Cabernet 2025.

SPONSORS

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Format: (000) 000-0000.

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Winery Brand Name

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SELECT WHICH OPTION YOU WOULD LIKE TO PURCHASE -

VIP Deluxe Table - Trade & Consumer Tastings

Participation in both the Trade & Consumer Tastings.

$1,500.00

"The Full Monty" Full Table - Producer of any size - Trade & Consumer Tastings

For Producers of any size. Pour wine at your own full table at both the Trade and Consumer Tastings. Price increases to $1,200 on October 1st.

$1,000.00

Micro and Very Small Producer- "The Full Monty" - Trade & Consumer Tastings Shared Table

For Producers with 4999 cases or less. Pour wine at a shared vintner table at both the Trade and Consumer Tastings. Price increases to $600 on October 1st.

$400.00

Small - Medium and Large Producer - "The Full Monty" - Trade & Consumer Tastings Shared Table

For Producers with more than 4999 cases. Pour wine at a shared vintner table at both the Trade and Consumer Tastings. Price increases to $700 on October 1st.

$500.00

"The Full Monty" Multi-Brand - Regional Table

Participation in both the Trade the Consumer Tastings. Up to 8 SKUs total (up to 8 different producers possible) (ideally for a region, a large importer, a multi-brand option) at your own table. Price increases to $1,200 on October 1st.

$1,000.00

Trade Tasting Only - Producer of any size

Participation in trade tasting only. Producer of any size. Price increases to $1,200 on October 1st.

$1,000.00

Consumer Tasting Only - Producer of any size

Participation in consumer tasting only. Producer of any size. Price increases to $600 on October 1st.

$400.00

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All table and event sales are final (No refunds, no exchanges, no credits). We understand situations that are out of your control may occur; please contact us to explore alternatives. Need help pouring your wine? We may be able to help you hire a Sommelier. Each event is limited in size, highly produced, and includes major promotional and a long-tail of marketing benefits. This event is a fantastic extension of a positive path to quality distribution - if you have a healthy business this event will provide plus benefits. If you have issues with your business, and your distribution process is not healthy - this can be a good improvement but we will not fix a broken scenario. We like to set expectations and thrive. If you have questions, please email cellar@learnaboutwine.com.