Brand Partner Registration 2026

Thank you for your interest in the upcoming 2026 Monterey Tequila Festival in Monterey, CA. We are excited to have you as a brand partner and to showcase your agave spirit(s). Please be sure to review and complete the registration below to guarantee your space.

See you in Monterey!

As a Brand Partner you'll get the Following Benefits:

MTF Main Tasting Event: Saturday, October 17th, 2026 incudes:

*10x10 exhibit space, 6 ft. table, linen and chairs

* (2) Complimentary tickets for the booth attendees (2) Complimentary tickets for your guests

*Live Brand Partner interviews by KMBY 106.7 FM/ 1240 AM Central Coasts # 1 Radio Station.

*Opportunity to increase product sales through client partners in attendance

 Marketing/Advertising includes:

*Event Advertising on Multiple Radio and TV stations: https://bossradiostations.com/

*Brand logo with your website link on MTF website

*Multiple mentions and reels on MTF social platforms: Facebook & Instagram  

 

 MTF Brand Partner Industry Mixer: Friday, October 16th:

Invitation: 

6:00 p.m. - 9:00 p.m. at The Monterey Hyatt's Presidents House (Dinner included)

Brand Partner Terms & Agreement:

Registration (February 1 - October 10, 2026): $850

Registration closes (October 10, 2026)

TERMS & AGREEMENT:

Exhibit space – will be assigned on a first-come, first-serve basis in the order in which submission of The Agreement and Registration is received. Monterey Tequila Festival (MTF) has the right to rearrange exhibit areas for the betterment of the event.

Canceling Exhibit Space – no refunds for the event.

Exhibit and Personnel – Exhibits must be handled in a professional manner. Brand partners are allowed to pour ¼ oz. of agave spirit to attendees. Please be conservative in the opening of your bottles. NO SALE of alcohol is permitted and all product that will be poured shall be provided by brand partner. Exhibit space must be staffed at all times. Maximum number of exhibit staff is 2. 

 

NOTE: Each attendee will receive a tequila flute. ABC RULES DO NOT ALLOW PRODUCT TO BE SOLD ON THE FLOOR TO ATTENDEES. You can take orders for products to be shipped directly to the customer.

Personnel must be dressed appropriately. Dress code for attendees is cocktail attire (no shorts or flip flops). Hats are permitted. Men jeans and sport coats ore ok. 

 Payment – Payment in full is due with The Agreement and Registration. If brand partner register 30 days or less from the cut off date of October 10th they may not be guarenteed some of the benefits listed above.

Check-in/Set-up -  Check-in hours begin at 10:00 a.m.to 2pm. Friday or Saturday. Setup must be completed by Saturday 2pm. Doors open Saturday at 3pm.

Please no staples, tacks, nails, paint, glitter or confetti to be used for decoration. Logo table clothes permitted. Company banners and retractables are okay. We welcome all decorations, monitors, etc.

Takedown - We ask all brand partners to wait until 8:00 p.m., to begin takedown of exhibitor area. 

Indemnification and Hold Harmless – The MTF, Brand Partners and venue Hyatt Regency Hotel & Spa each agree to indemnify and hold harmless the other party, its officers, directors, employees, owners, related entities and agents from and against all losses, damages, claims, actions or causes of actions, liabilities, including reasonable attorneys fee, and costs and expenses arising from the defense of any claim, action, or cause of action or liabilities arising out of or resulting from the performance or failure to perform by the other party of its obligations hereunder. MTF, Brand partners and venue The Hyatt Regency Hotel & Spa each agree that this indemnification will not apply to the willful misconduct or gross negligence of the other party.